Analysis of Spring Factory and Dealer Sharing Market "cake"

All along, Suzhou spring enterprises and dealers are fish and water co-prosperity symbiosis relationship. However, with the vigorous development of the spring market, the market competition is becoming more and more fierce, the contradiction between the spring enterprise and the dealer is also growing, the enterprise is dissatisfied with the performance of the dealer, and the phenomenon of the dealer repeatedly changing the owner frequently occurs. In the face of intensifying conflicts between manufacturers, some people believe that cultivating dealer loyalty is the key. But is it enough just to promote loyalty? The answer, of course, is no. In the cooperation relationship between spring manufacturers, loyalty should first be established on the basis of mutual profit. Therefore, in addition to cultivating dealer loyalty, spring enterprises also need to establish a set of unbiased and positive incentive system.

Profit is the basis of long-term cooperation between spring manufacturers

For precision spring dealers, obtaining benefits is the first priority, short-term benefits must be available, and long-term benefits must be clearly visible. For the spring factory, the authorization of a region to the dealer is equal to the image of the region all placed on the dealer, whether the goods are smooth, whether the brand image is added to all depends on the efforts of the dealer. Therefore, whether this dealer is suitable for you and whether it can take on the commission of the factory is the first step to consider. In any cooperation, both parties profit rather than one party accommodating the other, which is the most fundamental and basic condition for long-term cooperation. Without this condition, there is no loyalty.

Push to reality, Suzhou spring enterprises to provide dealers with "interests" there are two main: first, visible profits and good prospects for development, chasing profits is the nature of businessmen, visible profits are the root cause of dealers, and good prospects for development is the driving force for dealers to keep moving forward; Second, appropriate incentives, which is a spiritual "profit", spring companies can set performance goals, and to achieve or exceed the target of the dealer appropriate incentives, so that dealers from the emotional satisfaction, so loyalty will be enhanced.

Survival of the fittest mechanism is an important driving force for the development of manufacturers

In the process of production and operation, although the blind reward can make dealers more satisfied with the spring enterprise, it may also be derived from inertia, and is not conducive to the long-term development of the spring enterprise. Therefore, when sharing the "interests", it is also necessary to have a "survival of the fittest" mechanism to spur dealers.

For spring enterprises, there are three main directions for dealers to set up an elimination mechanism: First, dealers have positive contact with consumers, are the representatives of spring enterprises, service level, their own strength must meet the standard, so there must be clear provisions on the strength and service attitude of dealers; Secondly, as a dealer can not be satisfied with the status quo, so it is necessary to have clear standards for the sales performance of dealers; After the most, to develop clear reward and punishment measures, once found to string goods, do not abide by the rules, "three hearts and two intentions" and other behaviors should be punished.

For spring enterprises, dealers are an indispensable part of the development and growth of enterprises, and they are also an important bridge connecting enterprises and consumers. Spring enterprises in the cultivation of dealer loyalty, sharing the "interests" at the same time, a set of unbiased, positive incentive system can stimulate each dealer positive attitude, so that spring dealers move towards the common goal, and then enhance mutual trust, to achieve win-win cooperation.