How do spring manufacturers adapt to the background of rapid economic development

Today's world has become the integration of economic information as a whole, whether spring enterprises are willing to accept it or not, the development trend of the world will only be more and more open, more and more sharing. Therefore, spring manufacturers must not rest on their laurels and must meet changes with new thinking, only in this way can they adapt to the changing background of economic development.

The Internet has entered its heyday in China, and many Internet thinking modes are subtly affecting the development of traditional industries, including iterative thinking. Iterative thinking means that the market allows the product to have shortcomings, but does not allow the existence of these loopholes, the brand needs to improve its own products in continuous iteration, in short, that is, the spring manufacturers are required to constantly upgrade the product version.

The so-called emotional, in popular terms, is the audience's perception of the brand. For example, when it comes to De Beers, we can easily associate it with sweet and warm love; When you see KFC, you will immediately think of Uncle Sanders' friendly smile and KFC staff's meticulous service. In fact, these perceptible points are the concrete performance of the enterprise's emotional thinking. Similarly, spring manufacturers can also do so to infect the audience. For example, pay attention to the store image design, give its brand unique temperament; Or strengthen the service consciousness of the purchasing guide, so that customers feel the feeling of home or God-like experience; Set up a number of experience stores, from the user's perspective, so that they feel comfortable to experience and consume. Many of these details are actually conveying the brand's humanistic care for consumers to customers from an emotional perspective. There is care, there will be emotional interaction, emotional interaction is an important factor to promote purchasing behavior.

The current product homogeneity of the spring industry is serious, the design lacks new ideas, and the brand marketing model is almost similar. Many problems make brands have to focus on price competition, and during the industry reshuffle, relying on price alone as competition is not enough, these uncompetitive brands will still be eliminated. Therefore, in order for enterprises to survive and be revitalized again, they also need to rely on innovation.

However, it is not easy for the spring industry to seek innovation, so some companies find another way to seek innovation points through cross-border. The so-called cross-border thinking refers to an innovative way of thinking that looks at problems from multiple angles, multiple horizons and multiple fields and proposes solutions. However, the market is ever-changing, and without innovative breakthroughs, even international brands like Nokia will be eliminated by the market.

Fans are the promoters of the brand, users are the maintainers of the brand, and the brand without fans will surely die out. It is not difficult to find that most of the loyal fans are the most professional, the most enthusiastic, the most selective group, once they find a cost-effective product, not only will become a brand buyer, but also become a very conscious promoter, and even free to help the brand to promote.

Although there are not many such cases in traditional industries, this is a trend, and it is a trend driven by the Internet. Spring manufacturers also need to pay attention to the accumulation and cultivation of self-owned brand fans, whether it is wechat, Weibo or other forum communities, they should develop brand positions, use viral marketing, and publicize the brand for free, rather than doing a hammer sale as before.

There is no doubt that good looks can always attract the attention of the audience in the first time, especially in this era of looking at the face. In fact, it is not only people, but also products. The appearance of beautiful fashion high-end products are generally the most popular. Therefore, when spring manufacturers pay attention to product shape design, they should use more intuitive thinking to figure out how to immediately attract the user's eye from the appearance.

In addition, we should also pay attention to the development and design of the current social development trend, for example, today's spring market consumers are gradually turning to the 80, 90, and 80, 90 groups are more inclined to fashion simple style of spring, then companies should pay attention to the development of such style of products, firmly grasp the young market.

In short, spring enterprises need to start from consumers, seek truth from facts, follow consumer preferences, improve product quality, in order to establish a foothold in the future, in the market to achieve greater development.